Ideal Audience Profile

We decided to use a male and female in the case of equality and to also see what both genders will feel towards our teaser trailer. Below is a short description on each person we would want our audience to portray for our teaser trailer.



Eric Young

*Age: 18 

*Education: College student, Studying Graphics ,Applied ICT and English Literature

*Sports & Likes: Loves basketball and reading comic books

*Enjoys: Playing Fifa 12 

*Musical Talents: Electric guitar

-Favourite Film:  Kidulthood

-Favourite Saying: 'Good things come to those who wait'

Patrice Pear

*Age: 18

*Education: College studying Psychology, Sociology, Drama 

*Sports & Likes: Volleyball and Likes Chocolates 

*Enjoys: Doing make up and looking good

*Musical Talents: Violin

-Favourite Film: Brown Sugar

-Favourite Saying:'Beauty is from within'

Completing our audience research we looked at the common characteristics of our target audience, we were therefore able to come up wih our ideal audience profile, our target audience is aged between 18 and 24, they are into mainstream fashion and enjoy socialising through social networking. This is important to use because it allows us to think of different promotional techniques that will help us appeal to this market, this may include promotions on social networking sites and special likes for smart phone users especially for phones popular with teenagers such as the blackberry.